Technological and Temporal Forces at Play
The video rental chain Blockbuster is an example of an organization that not just one change affected them, but three changes that put them behind the power curve and eventually was their downfall. Blockbuster initially was innovative, changing with the times of VHS to DVD movie rentals, commanding an enviable position. However, due to new technology being introduced, with a corresponding change in the market and an eventual innovative competitor entering the movie rental business, Blockbuster ultimately failed. The technology being introduced at the time was the ability to stream movies to a multitude of devices. This technological advancement pivoted the market away from physical movie rentals. The entrance into the movie rental business by Netflix, first via DVD by mail then to movie streaming services, left Blockbuster out of touch. Consumers with the ability to stream movies no longer had to physically go to a retail store to get a...
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